As a marketer, working with an influencer is pretty similar to a bespoke tailor.

We are not just using someone trendy, famous, or having more followers. But we find someone that resonates with what we want to express to the outside world.

It is not just working with them one time and going away, never seeing them again.

After the first time working together, we keep building a relationship with them, continue to work together, learn about each other.

We then create a win-win situation where both parties can help each other achieve the best result we can get together.